HW Fisher has advised the shareholders of SEEN Group Limited, a specialist beauty marketing and communications group. on securing investment from Rockpool Investments.
SEEN Group is a leader in future-forward integrated marketing products and services for the fast-growing beauty and wellness industry, with offices in London, New York City, and Los Angeles. Formed of four divisions, SEEN Group serves a globally famed client portfolio through its innate understanding of category, consumer, and creator. SEEN Group is uniquely positioned and trusted to lead the world’s best beauty and personal care power houses, as well as emerging beauty disruptors. SEEN Group is powered by a collective of more than 100 exceptional, dynamic, female-first talent, committed to delivering excellence and building a high-performance culture across the business. This approach has been recognised externally, with SEEN Group awarded a Sunday Times Best Places to Work accolade in both 2024 and 2025.
Rockpool Investments is a private equity firm dedicated to creating opportunities for high-net-worth individuals and family offices to invest directly in private companies. Rockpool provides equity and loan capital to profitable UK-based companies and has invested over £800m since inception. In 2025, Rockpool was awarded PE House of the Year – Small-Cap (EV on entry ‹€25M) at the RealDeals Private Equity Awards.
The HW Fisher team was led by Corporate Tax Partner, Toby Ryland and Private Client Partner, Sam Dewes providing corporate tax, VAT and employee tax advice to the company and personal tax advice to the shareholders on the tax implications of the private equity investment.
James Burgon CFO of Casbah Group Limited commented: As a long-standing business partner, HW Fisher initially advised us on the restructure of SEEN Group Limited to form a separate trading group to Casbah Group Limited and subsequently provided corporate tax advice to SEEN Group Limited and private client advice to all shareholders in order to secure the investment from Rockpool.
Toby Ryland at HW Fisher commented: We were delighted to advise the shareholders of SEEN Group Limited on securing their investment from Rockpool Investments, which will enable the business to continue its growth strategy. We look forward to continuing to support the business in its future success.
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